Give the minimum viable audience what it wants.

The year is screaming to a close once again, and once again I’m just a tad melancholy. If 2019 taught me anything, it’s that I should have heeded the lessons of 2018 a little better. Or, rather, I should have interpreted the lessons of 2018 more accurately. A year ago, I was pissed off that people wouldn’t support the Greylock Glass financially. I couldn’t understand what the barrier was that was keeping them from contributing $1 or more a month. I think I rounded out the year with the idea that I had to just keep plugging along, work both harder and smarter, and I’d reach a minimum viable audience.

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Why local journalism needs to build better audiences, not just newsrooms

So, I’m kind of in a weird place. As a  one-time newspaperman trying to work my way back into journalism, I read yesterday’s piece from Harvard University’s Nieman Lab with guarded enthusiasm:

A Boston Globe memo puts the spotlight on an emerging consensus on how to transform metro papers

The idea that seems to be catching on for metro papers is to place the news that readers want in front of their faces wherever they are and all the time. And I get that. These storied journals have finally accepted the fact that, eventually, the last buggy was going to break down, and no one was  going to want their whips ever again.
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